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In New York

So the past couple weeks, I have neglected bits of life to work on prepping/my actual transfer to the strange state of NY. I started my adventure in New York, NY after a bit of rain, 4 hour flight delays, and some misdirection with driving. So excuse, the tardiness and the lack of attention and enjoy!

Outside of Central Park

Boys in Blue

Open The Vault

I ❤ SoHo


Flat Iron.

Look Closely.




That’s all for now. Tomorrow things start getting serious. I move in. Syracuse be good to me.

– Willy.


Mr. DJ

Last night I met up with my good homies DJ GNO and DJ Zap and Leanne to help out and support their gig at Boardner’s Club in Hollywood. Aside from all of the confusion that ensued in the beginning, it was a damn good time and the two are ridiculous at what they do. Look them up!

– Willy.

New Formulas

Yesterday I caught up with the Chemistree team and discussed a lot of exciting things to look forward to in the future, but with all good things that are made, there is a better meal that helped fuel the creatives.

The newest Korean Pop Star: Daniel Yoon. You saw it here first.

We set off to ink.sack to visit the newest venture of Mario Voltaggio, aka the winner of Top Chef… but they sold out. In less than 3 hours. Sold out of food. Wut.

Since we were on Melrose, Tomato Pie seemed as the only logical place to eat at instead. A cool, small little joint amongst all the streetwear commotion. The slice pictured above is the Syracuse, aka my future school!

Also decided to take a small business trip down to De La Barracuda and walked in on the beginning work of the pop up shop that’s being built there! Make sure to stay posted with these guys.

Finally ended the excursion at Boba Bear, where the real business is just beginning to go down. Everyone excited about the Chemistree Line is barely ready for what’s to come, not to mention with the good man of The Red Eye Flight. Check them all out and “like” the page too!

– Willy.

Hollywood and The Rhythm Section

Last Wednesday, me and my wonderful friends, Summer, Daniel, and Tony went to go out to the Libertine to support our good homies of The Rhythm Section. Click the link for the facebook and like it!

Summer and Daniel. Catch these two at NYU next year.

The Rhythm Section

Catering to crowds of all ages. Artemis & Jake.

Lastly, if anyone would like to get the Libertine a new mailbox because there’s got fucked up.

Keep the Rhythm Section on tab for great live jazz music and a fun environment!

– Willy.

Busy Work Week

The past couple days and the incoming ones have/will be super busy! If you haven’t already check out all my recent coverage on Warm Brew’s music video, or find it on my tumblr! This week is very promising holding 2 new videos from the good people of 3Below Clothing and Archive Collective, both very promising brands on the come up. Also keep looking for typical day posts with pictures to come. Didn’t have anyone to capture behind the scenes tonight, but there will be photos tomorrow! For now, I have work in 6 hours so it’s finally time for me to sleep! Goodnight.


Doin It Right Day 3

Once again, if this is your first visit it may be best if you were caught up to speed with everything thats been happening with the fine people of Warm Brew and video with 18mm Productions with posts on Day 1 and Day 2. Today marked the final day of shooting with a call time of 3:00 PM and the beautiful location of a beach house in Malibu, it was much more relaxed than the past. The Set

If you look to the left of Chris’s beautiful face, you’ll see the kind lady that let us use her house to film today.

Al B Smoov

And that’s a wrap. Look out for news of the video here or from Warm Brew or the boys of 18mm Productions.

But just cause the video ended doesn’t mean this is the last encounter with the group. Stay Tuned.

– Willy.

Doin It Right Day 2

Please visit Day 1 on all the madness you’ve been missing out on if this is your first experience to the blog. Day 2 called on a bit more normal call time of 10 A.M., however not all that normal after most of the crew getting what some would barely call “sleep.” Regardless, it’s always a fun time, especially when there are even more new people who came out today. Location: Malibu/PCH Theme: What the fuck?

Beer/Coffee/Creativity. Only things found on set.

Snoop…. I mean Ray Wright.

Set Life/The homie, Dean Hampton‘s house. Check him out on tumblr. Plus the good people of Those Folks, Born X Raised, and Seven Day came out. Check them all out. Very talented people.

Every Set has them. Set dogs.

And while on location BJ and Bomby decided to have a friendly, competitive race. I’ll let the pictures do the talking.

Bomby vs. BJ

So… BJ wins. Speaking of BJ enjoy the following collection of photos of him by the Silent Assassin.

Look out for Day 3. Warm Brew. Killin it.


P.S. Big thank you to the great support from Richard at Those Folks, as well as all the other support I’ve been getting! The blog reached 500 total hits today!

Doin’ It Right Day 1

Today… or should I say this morning, marked the first day-or night-of filming for the homies of Warm Brew‘s song Doin It Right. Location: Gilbert’s off of Pico & 26th. Call Time: 11:00 P.M. Theme: Humor. Marcus unloading the van.

The Set. The Crew. and Warm Brew.

The master behind the camera. Kenny Vanilly from 18milly–aka 18mm Productions.

And lastly, the obligatory crew shot–because without them you know you wouldn’t be reading this shit in the first place.

Stay tuned for more… much more. Call Time at 9 AM. It’s 3:35. Fuck.

– Willy

P.S. For all those born in the 90s–there’s a jukebox with the Backstreet Boys in it. +1 for Gilbert’s.

Archive Release Party

Reconnecting with some good friends has never felt better. The homies of Archive Collective have a lot up their sleeve and invited me to their little soire to get a sneak peek on the latest drops. Check them out! DJ Phunk

The Homies

The Line

Visuals to come soon!

– Willy

Ground Breaking Chemistree in L.A.

If you keep up with the Facebook Page, you know I’ve been doing an incredible amount of work with the good people of Chemistree Produce. Please do check me and them out if you haven’t already. But a night with them is nothing short of adventurous.

Rick Ross x Trees takes on a whole new meaning.

The Chemistree Collection

The Chemistree Family

The Chemistree Head Master.

Chemistree is only getting bigger. Look them up and Learn Something.

– Willy

18 year old Creative.
For all inquiries please find me at willazcona@gmail.com

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